SALEM, Va. (WFXR) — Since statistics present extra Virginia teen drivers will likely be concerned in crashes between Might and August than every other time of the yr, colleges and youth teams throughout the Commonwealth are kicking off a marketing campaign this week to determine secure driver and passenger habits and assist save lives.
In keeping with Virginia State Police, the marketing campaign — which is known as “Arrive Alive” — is sponsored by Youth of Virginia Communicate Out About Site visitors Security (YOVASO), specializing in the elevated danger of youth driver crashes in the course of the spring and summer season months.
All through the marketing campaign, police say excessive schoolers will lead peer-to-peer packages on pace prevention and seat belt use whereas center schoolers will deal with being a secure passenger and at all times buckling up.
The Virginia DMV stories that 63% of younger driver-related deadly crashes in 2020 have been speed-related whereas 63% of the kids (ages 15-20) who have been killed in crashes in 2020 have been unrestrained.
“Though younger driver-related crashes have been down in 2020 in Virginia, we had an alarming 12% improve in fatalities amongst younger drivers to dangerous behaviors similar to rushing and never carrying a seat belt” mentioned Mary King, YOVASO’s program supervisor. “If we’re going to save lives, we want our youth to make use of their constructive affect to alter these high-risk behaviors and attitudes.”
King says all teenagers are inspired to become involved in Arrive Alive by asking pals and friends to buckle up, in addition to main faculty and group efforts to make rushing and different harmful driving behaviors unacceptable.
In an effort to handle the seriousness of rushing and carrying seat belts amongst younger drivers and passengers, authorities say YOVASO’s Arrive Alive Marketing campaign presents a number of alternatives for college students, colleges, and youth teams to take motion.
Because the “spotlight of this yr’s marketing campaign,” Virginia State Police say the Artistic Entry Competitors gives an choice for scholar teams to take part in a habits altering venture for an opportunity to win money prizes.
Although highschool and center faculty scholar teams will compete individually, all inventive entry messaging reportedly should be associated to the Arrive Alive Marketing campaign theme, both by addressing pace prevention at the highschool stage or seat belt use on the center faculty stage.
In keeping with officers, entries — that are due by 5 p.m. on Might 12 — will likely be judged on content material, creativity, and scholar involvement.
Due to State Farm, the primary place winner will obtain a $300 prize, the second place winner will obtain a $200 prize, and the third place winner will obtain a $100 prize, all of which will likely be introduced on Might 24.
For tips and the entry kind, observe this hyperlink to YOVASO’s website.
Anybody between the ages of 11 and 20 might take part within the marketing campaign by registering for the free #ArriveAlive21 Kit, which incorporates driver and passenger security sources, exercise concepts, summer season recipes, sun shades, stickers, and different enjoyable objects.
As well as, police say college students who register for a package will likely be entered to win a $10 Amazon reward card. Beginning April 16, winners will likely be randomly chosen each two weeks by the tip of August.
As a part of a partnership with State Farm, YOVASO will even give away $50 to a few colleges or youth teams that proceed actions and/or promotion all through the summer season. Organizers will randomly choose these winners on the finish of June, July, and August.
In keeping with officers, there are 30 center colleges, excessive colleges, and youth teams presently registered for the 2021 Arrive Alive Marketing campaign. The next 12 are from southwest and central Virginia:
- Auburn Center College in Montgomery County
- Cave Spring Excessive College in Roanoke County
- Forest Center College in Bedford County
- Franklin County Excessive College in Franklin County
- Galileo Magnet Excessive College in Danville
- Giles Excessive College in Giles County
- Heritage Excessive College in Lynchburg
- Jefferson Forest Excessive College in Bedford County
- Liberty Excessive College in Bedford County
- Narrows Excessive College in Giles County
- Northside Excessive College in Roanoke County
- William Byrd Excessive College in Roanoke County
If you need extra data or wish to register totally free marketing campaign supplies on your faculty or youth group, both name the Program Growth Coordinator, Casey Taylor, at (540) 739-4392 or go to the campaign landing page.
