Motor carriers have tried every little thing to curb distracted driving-related accidents, from embracing hands-free options with telephone mounts to even putting in driver-facing cameras. Nonetheless, the urge to verify one’s telephone proves too sturdy for some drivers, whatever the “answer.”
In line with the Federal Motor Service Security Administration, in case you are driving 55 mph and take your eyes off the highway for five seconds to ship a textual content message, you’ve traveled the size of a soccer area with out trying on the highway.
The actual fact is, a giant rig calls for the total consideration of its driver — something much less is unacceptable.
One Colorado-based know-how firm has developed a fleet-safety answer that stops distractions earlier than they occur. Motion Intelligence vastly diminishes cellular machine distractions and experiences noncompliance.
The urge to let one’s eyes stray from the highway subsides as Movement Intelligence limits telephone performance whereas the car is in movement. This sharply reduces the alternatives for phone-related crashes.
C.J. Meurell, Movement Intelligence’s co-founder and chief income officer, doesn’t beat across the bush about distracted driving. He blames it squarely on society’s know-how habit, which has grow to be so normalized that he mentioned we are likely to overlook simply how a lot of our lives revolve round screens.
“You and I are hooked on our telephones, a few of us extra so than others, however we have a look at our telephones at the very least 50 instances a day,” Meurell mentioned. “Our cellular units have grow to be a know-how habit.”
The easiest way to interrupt an habit on this case is to eradicate the habits completely. Movement Intelligence achieves this via the usage of a smartphone app referred to as Evvy and a credit score card-sized signaling machine positioned in autos.
“Distracted driving is brought on by an habit to our cellular units, particularly whereas we’re driving,” Meurell mentioned. “The Evvy app eliminates the cellular machine habit by protecting the motive force restricted to hands-free calls and entry to a navigation and music or podcast apps through the drive. The current addition of the Evvy Scoring and Rewards program provides drivers a rating primarily based on their safe-driving efficiency and a platform for managers to reward their drivers for enhancing their driving scores. This motivates a driver to do properly whereas eliminating unhealthy habits.”
As soon as the car hits the highway, the Evvy app takes management of the motive force’s telephone, stopping different cellular apps from being opened. The platform restricts social media, leisure and texting apps. Entry to your entire telephone solely turns into out there when the car stays stationary for at the very least 60 to 90 seconds, guaranteeing that it’s really off the highway.
“Drivers can nonetheless take heed to their podcasts and playlists, however they need to play them earlier than they begin driving,” Meurell mentioned. “Your nation music or Carl Sagan podcasts will proceed to play, however if you wish to change the channel or change the quantity, except you are able to do it hands-free, you’ll even have to tug over and let your telephone unlock after 60 seconds.”
Relying on every person’s coverage, fleets can go for options comparable to one-button calls, the flexibility to restrict whom drivers can name and whom they will obtain calls from, in addition to enable for the usage of solely important workflow apps. Emergency calls can all the time be constructed from drivers’ cellular units.
Movement Intelligence attributes 1.6 million accidents every year to distracted driving, which ends 9 lives daily. Such accidents have elevated dramatically over the previous decade, as insurance coverage penalties rose 10,000% between 2011 and 2018 — by the way, coinciding with the rise of the smartphone period.
Meurell is anxious the pattern will solely proceed. Because the business pushes increasingly more for youthful drivers — the age demographic most susceptible to smartphone distractions — he urges fleets to take proactive measures.
“As much as their mid-30s, accident charges are thrice larger in that age vary than that of drivers of their late 30s via retirement age,” Meurell mentioned.
Evvy additionally retains fleet managers updated on any irregularities taking place throughout the cab. Every car geared up with an Evvy signaling machine tracks drivers in actual time.
Information is collected and despatched to the MotionIQ Dashboard, the place fleet managers can simply monitor driver efficiency and be alerted of any use of a smartphone — even “rogue” units within the car comparable to a spare telephone or that of a passenger will likely be detected by its patent-pending know-how.
“We will inform the approximate distance from wherever the motive force’s official telephone is with our software program on it; that’s what we’re utilizing to search for different units within the cab,” Meurell mentioned. “If we discover a [rogue] machine, it’s reported to the fleet dashboard. “We’ll take a GPS snapshot of the place the car was on the time, the date and time, the motive force’s title, and the machine kind that we discovered.”
Nonetheless, Movement Intelligence won’t ever ask for nor seize personal information from any person’s machine.
Meurell says Evvy is way superior to driver-facing cameras due to its much less intrusive nature. He mentioned that cameras could make drivers paranoid and that cameras’ unintuitive know-how solely information unhealthy habits as a substitute of curbing it on the spot. Comparisons may be made to the ineffectiveness of safety cameras in stopping crimes.
“Even when I put a digital camera within the car, it’s not going to alter the habits of the motive force,” Meurell mentioned, explaining how drivers can grow to be comfy in its presence. “They overlook concerning the digital camera and their know-how habit rises but once more … inflicting them to do one thing sick suggested despite the fact that there’s a digital camera within the car.”