The New Jersey State Interscholastic Athletic Affiliation is teaming up with the New Jersey Division of Freeway Site visitors Security on the “Be a Winner Behind the Wheel” marketing campaign to offer secure driving messaging to teenagers, their households and their communities.
Zack Rosenberg, of the NJSIAA, mentioned the marketing campaign is a year-long effort to succeed in student-athletes within the better highschool sports activities scholastic communities throughout championships and through the faculty day to maintain children secure. It is a distinctive alternative to succeed in them with messaging, and secure driving habits.
The marketing campaign is designed not solely to succeed in student-athletes but in addition to those that straight affect them like coaches, athletic trainers, lecturers and oldsters.
Rosenberg mentioned on the finish of the day the teenagers might be higher knowledgeable with this messaging marketing campaign and hopefully higher outfitted to make safer driving choices whereas they’re on the street.
The marketing campaign focuses on 5 key areas of security together with prevention of impaired driving, the elements of the state’s Graduated Driver License, through the “Stick to It” marketing campaign, in addition to the hazards of dashing, the mitigation of danger of distracted driving via the “Take Control of your Destiny” marketing campaign and seat belt consciousness.
He mentioned the core values of scholastic sports activities focus on secure, wholesome enjoying environments and more healthy life. Driving is new to teenagers and a serious a part of their lives so it is essential that they are secure whereas doing it.
“They’ll be driving to practices, driving to video games, however actually driving all over the place and we now have a chance to be a constructive affect in that,” mentioned Rosenberg.
The content material of the marketing campaign could be accessed on social media and at championship occasions all year long. Additionally, quickly there might be a microsite together with Freeway Site visitors Security the place children can take the secure driving pledge, which college students are inspired to take.
Just by trying out www.njsaferoads.com is the place plenty of the division’s content material at the moment is as they proceed to construct on it within the coming months, mentioned Rosenberg.
“From the attitude of competing in highschool sports activities and the place all of it comes collectively via this marketing campaign, should you could be secure on the roads, get to the place it is advisable be and put security first, you are going to be a greater teammate,” mentioned Rosenberg.
Solutions to 25 frequent COVID-19 vaccine questions
Vaccinations for COVID-19 started being administered within the U.S. on Dec. 14, 2020. The fast rollout got here a bit of greater than a yr after the virus was first recognized in November 2019. The spectacular pace with which vaccines had been developed has additionally left lots of people with plenty of questions. The questions vary from the sensible—how will I get vaccinated?—to the scientific—how do these vaccines even work?
Maintain studying to find solutions to 25 frequent COVID-19 vaccine questions.