New bumper sticker campaign hopes to drive home Lincolnshire road safety message

The brand new marketing campaign will see motorists show a bumper sticker to the rear of their car or rear windscreen which requires street customers to respect their neighbourhood by observing the right pace restrict.

Throughout 2020 there have been 52 fatalities – simply two lower than the earlier 12 months regardless of three nationwide lockdowns – and a further 394 folks significantly injured on county roads.

The pledge to drive safely goals to instil group pleasure and possession of the protection of their roads and is being run in partnership with the Lincolnshire Street Security Partnership (LRSP). It goals to chop the variety of folks killed or significantly injured on the county#s roads.

The stickers will be collected from tomorrow (Wednesday, March 31) at stations throughout Lincolnshire at: Spalding, Holbeach, Boston, Sleaford, Stamford, Bourne, South Park (Lincoln), Gainsborough, Louth, Horncastle, Spilsby, Market Rasen, Grantham and Mablethorpe.

They are often displayed both on the rear bumper or windscreen of a automobile, van, farm equipment, bike, or different bigger fleet automobiles, and also will be handed out by native Neighbourhood Policing Groups.

The initiative was thought up by PCSO Dave Bunker following issues about rushing from the local people in Skegness. He researched alternative routes of partaking drivers in street security campaigns, and located an identical initiative within the USA.

PCSO Bunker, stated: “With the assistance of native drivers and companies who decide to drive throughout the pace restrict – or decrease if the street situations dictate – rushing may turn out to be as socially unacceptable as drink driving or not sporting your seat belt.

“Let’s do that collectively. If common speeds fell by one per cent the variety of crashes on our roads would fall by 5 per cent. Each group throughout Lincolnshire will know the influence rushing can have on security, from navigating our many rural roads the place blind bends or poor overtaking can imply rushing poses much more of a threat, to maintaining the streets the place our kids go to high school or play secure.

“Tackling rushing is a vital precedence for the residents and other people working in my neighbourhood and the remainder of Lincolnshire, which is why as a power we’re rolling this out county-wide. Each driver can contribute and #SlowDownInLincolnshire.”

He added: “This bumper sticker marketing campaign is an modern method of involving the local people in selling the street security message on their roads; we want our communities to really feel empowered to go on the message to ‘decelerate in Lincolnshire’ and work with us to make our roads safer for all.”

John Siddle, of Lincolnshire Street Security Partnership, commented: “We all know round 25 per cent of damage collisions have pace as a contributory issue and all collisions are exacerbated by pace. In earlier enforcement campaigns we’ve got seen drivers, native to their very own group, exceeding the pace restrict. What we are saying to drivers is to decelerate in your group in addition to different communities the place folks identical to yours need a secure place for his or her households.

“Regardless of three lockdowns within the final 12 months we’ve got nonetheless seen households torn aside by loss of life on our roads, and though the general variety of damage collisions has fallen, the fatalities remained just like earlier years. We ask all drivers to ‘decelerate in Lincolnshire’, and be that driver who retains others, and themselves, secure.”

Persons are additionally requested to assist by sharing social media posts, utilizing #SlowDownInLincolnshire and #drivesafelincs. Drivers are inspired to take a photograph of their car displaying the sticker and tag of their native policing crew to assist promote the mission.

This new group mission is the primary push of a year-long street security marketing campaign launched by Lincolnshire Police underneath the banner of #drivesafelincs.

Footage of PCSO Dave Bunker and John Siddle from the LRSP, and an uncaptioned and editable video interview of PCSO Dave Bunker and John Siddle can be found to obtain for media use right here: https://drive.google.com/drive/folders/1dmJ4tY4uIYuHNEQ9LrU7seGU9qzwomI3?usp=sharing

Bumper stickers will be collected from the next stations from Monday twenty ninth March: