The National Auto Body Council (NABC) introduced the launch of a marketing campaign to boost consciousness about distracted driving with the assistance of companion PPG and their NTT INDYCAR SERIES driver, Josef Newgarden.
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PPG will work with NABC and make the most of the star energy of Newgarden, a two-time INDYCAR Champion, to assist Nationwide Distracted Driving Consciousness month. That is a part of NABC’s Drive Out Distraction program, launched final yr to boost public consciousness about one of many main causes of visitors collisions.
Throughout Distracted Driving Month, NABC is working a social media marketing campaign to share the message concerning the risks of distracted driving. It additionally has supplied NABC members with academic supplies to make use of of their places to tell their clients of the way they are often safer on the street.
“Schooling and intervention stay crucial to selling protected driving,” mentioned Clint Marlow, chairman of the NABC Board of Administrators. “We wish to present some easy options that assist eradicate distraction within the car, and by working with PPG, we are able to amp up the amount on our marketing campaign. For instance, by merely turning in your ‘Don’t disturb’ message, you’ll be able to tremendously scale back interruptions from telephone calls, texts and posts that take your consideration away from the street.”
Added Tom Wolf, PPG strategic gross sales account director, Automotive Refinish, “We’re proud to be partnering with the NABC on this necessary subject as a result of security is a key PPG worth. Whether or not at work, residence or on the transfer, we encourage protected practices to make sure that everybody returns residence safely every day.”
“Being a racecar driver, focus whereas behind the wheel is essential to success,” mentioned Newgarden, a 21-time INDYCAR race winner. “The identical may be mentioned for driving a private automobile on the street. Speaking and texting on cell telephones can create distractions, and so can different actions corresponding to turning the radio, specializing in GPS, or consuming and consuming. We’d like to verify we keep targeted on the street to assist hold everybody protected.”
The NABC Drive Out Distraction program educates drivers and their passengers about decreasing distracted driving with a nationwide marketing campaign that focuses on:
- Getting ready for the street journey by downloading instructions, checking climate and visitors circumstances, setting the radio station and familiarizing your self with the car controls
- Lowering cellular phone distractions by setting gadgets to “Don’t disturb”
- Eliminating in-car interruptions by securing pets, buckling in kids and reminding passengers to not distract the motive force with inappropriate habits
To study extra concerning the NABC Drive Out Distraction program or to take the #NABCDriveOutDistraction problem, click on here.