DCR Techniques introduced that Mirak Automotive Group in Arlington, Mass., has turn into the second firm to signal an space improvement licensing settlement with the corporate. The settlement gives entry to DCR Techniques’ full turnkey working mannequin.
Click on Right here to Learn Extra
“Like many collision restore companies, Mirak Automotive Group was impacted through the pandemic and hadn’t absolutely recovered. On the identical time, they went by some management adjustments,” stated Michael Giarrizzo, president and CEO of DCR Techniques, based mostly in Ohio. “We’ve been capable of assist them get again on observe and develop their enterprise.”
Added DCR Techniques CFO Cheryl Boswell, “The DCR Techniques working mannequin is about having standardized processes, not solely operationally but in addition administratively. It’s an effective way to assist them join their whole course of. It additionally advantages their buyer base and gross sales and repair departments to allow them to prosper sooner or later.”
A Franchise-Like Settlement
DCR Techniques started licensing its proprietary working mannequin, a franchise-like settlement, in January 2022. Licensees obtain full entry to the proprietary DCR course of and mental property. This consists of tips for facility structure and design, staffing and compensation plans, unique gear and vendor lists, and a proprietary claims portal. As well as, they’ve entry to the DCR app with the entire processes and other people improvement supplies.
“Stress from insurance coverage brokers and prospects to get autos cycled by the store shortly and effectively might be difficult,” stated Rob Mirak, president and vendor principal of Mirak Automotive Group. “Utilizing DCR Techniques’ lean course of makes loads of sense for our enterprise. Our partnership will allow our facility to turn into extra environment friendly and develop.”
A New Format
Mirak Automotive Group was established in 1932 by Rob Mirak’s grandfather, John. The corporate at the moment operates three dealerships on the identical campus — Chevrolet, Hyundai and Genesis — in addition to a 20,000-square-foot collision restore facility with 13 workers. The corporate was named a top-rated vendor in 2021 by CarGurus.
As soon as the licensing settlement was signed, Mirak Automotive obtained coaching on DCR Techniques’ software program and restore move, which makes use of a U-shaped formation so a automotive follows a sure course of.
“Altering the structure of the store was fairly dramatic for us as a result of we’ve been repairing autos the identical method for therefore lengthy,” stated Mirak. “Change is at all times laborious however we’re thrilled with the end result.”
A lot of Mirak’s workers have labored on the firm for many years and are used to doing work in a sure method. Since shifting to this new mannequin, Mirak stated the crew has supported the adjustments which have been made on the facility.
“I feel anybody trying to do one thing like this has to have a crew that can embrace the adjustments,” stated Mirak. “By having them concerned from the start, they personal the change and I feel that helps them really feel a part of the entire course of.”
Though they function a big store, Mirak stated it’s not the largest quantity store.
“Whereas quantity just isn’t crucial issue, I feel we must be among the best collision facilities in Boston due to the system we’re utilizing,” stated Mirak. “I feel we’re forward of the curve and DCR is forward of the curve getting concerned with this lean system.”
Mirak additionally foresees that it’s going to assist them discover proficient technicians who wish to work on this surroundings.
As a part of the adjustments they’ve integrated, they now pay technicians hourly slightly than a flat fee, which he stated is essential to a team-based surroundings.
“This permits them to have a steady revenue and take away a few of the instability,” stated Mirak. “We’re excited to maneuver ahead and broaden our 13-person crew.”
Using DCR Techniques’ course of has helped Mirak Automotive monitor manufacturing and meet its objectives. “Not solely is it user-friendly, however it’s serving to get hold of cost with insurance coverage firms,” stated Mirak.
He has additionally been more than happy with the help his crew has obtained from DCR Techniques.
“DCR has been fantastic coaching our crew and getting them excited concerning the course of,” he stated.
Over the following yr and a half, Giarrizzo stated they may proceed to work intently with the crew at Mirak Automotive Group to allow them to get the business schooling they want by I-CAR and turn into producer licensed.
“We imagine probably the most revered OE-driven collision restore services adhere to strict requirements,” stated Giarrizzo.
First Firm Indicators On
In January, the corporate started licensing its proprietary working mannequin. Keeler Motor Automotive Firm, based mostly in Latham, N.Y., was the primary firm to signal on.
Giarrizzo stated the settlement permits collision business enterprise homeowners to benefit from an built-in course of that features intensive coaching and help whereas operating their services.
The DCR Techniques’ course of is being up to date on a regular basis.
“The basics and method we function by no means change, however the working mannequin specifics are frequently being tweaked,” stated Giarrizzo. “There’s at all times room for enchancment.”
Giarrizzo stated this holds DCR Techniques accountable to its requirements and validates that the method is repeatable and might be replicated.
“It’s nice to validate what now we have developed and it helps us enhance our prolonged households’ processes,” he stated. “We’re excited to have the ability to share our information with nice operators within the business.”
Added Boswell, “Our mannequin makes it simple for former operators who wish to get again into the enterprise in addition to those that wish to open a collision store for the primary time.”