Marketsmith, Inc., the biggest impartial full-service advertising and marketing company in New Jersey, in collaboration with the New Jersey Division of Regulation and Public Security (“LPS”), has launched a statewide “Take Management of Your Future” promoting marketing campaign. The objective is to lift consciousness of the risks of distracted driving, a contributing issue in additional than half of reasonable to extreme crashes involving teen drivers nationwide.
The marketing campaign and its slogan, “You Have Locations to Go. Don’t Drive Distracted,” started throughout April’s Nationwide Distracted Driving Consciousness Month and runs by means of August 2021 to lift recognition of the risks of dangerous behind-the-wheel behaviors like texting, chatting on handheld cell telephones, consuming, and making use of make-up. Driving fatalities in New Jersey rose 4.8% in 2020 (from 2019) regardless of there being fewer drivers on the highway because of COVID-19.
The Take Management of Your Future marketing campaign was impressed by CowParade, the world’s largest and most profitable public artwork occasion. Marketsmith tailored the marketing campaign, creating a number of distinctive “painted steering wheels” to characterize completely different aspirations, desires, passions and love. The wheels are marked with sayings together with, “Saving even one individual impacts so many lives.”
Marketsmith’s digital advertisements at the moment are on show in relaxation stops alongside the New Jersey Turnpike and Backyard State Parkway. The marketing campaign additionally makes use of social media platforms together with YouTube, Fb, Instagram, Twitter and Snapchat, in addition to ads on Pandora radio.
Marketsmith’s messaging additionally leverages alarming however essential statistics, together with that 60% of drivers use cell telephones whereas behind the wheel, and 49% of drivers underneath the age of 35 ship or learn textual content messages whereas driving. It additionally consists of reaction-time comparisons, corresponding to a five-second distraction at 55 miles per hour equates to driving the size of a soccer discipline, blindfolded.
“Marketsmith is dedicated to constructing a motion to finish distracted driving in New Jersey, and we’re proud to be the company of document for this essential effort. And the ‘highway’ gained’t finish there. We gained’t cease till participation is nationwide,” stated Marketsmith CEO and Founder Monica C. Smith. “We welcome drivers of all ages to hitch the Take Management of Your Future motion and share your dedication to being accountable behind the wheel.”
“Take Management of Your Future isn’t merely about what it’s best to do behind the wheel. It’s about every little thing you must stay up for if you do. It honors the great thing about our particular person desires and acknowledges that all of us have the potential to realize them,” added Smith. “Whether or not it’s sharing your musical expertise or embracing your retirement, if you take duty behind the wheel, you’re taking duty in your personal future and people of everybody round you.”
A digital toolkit of sources is offered in English and Spanish on the LPS Division of Freeway Visitors Security’s “Take Management Of Your Future” webpage. The sources, together with sharable graphics, informational palm playing cards, and a distracted driving truth sheet, are supposed to be shared broadly throughout the state.
Along with its work on the LPS marketing campaign, Marketsmith additionally represents different distinguished shoppers in New Jersey, together with: the New Jersey Division of Banking and Insurance coverage – Get Lined N.J., New Jersey’s Official Healthcare Insurance coverage Market, N.J. Lottery, PSE&G N.J., and the New Jersey Board of Public Utilities’ Clear Vitality Program.
For extra details about Marketsmith’s marketing campaign administration and award-winning options, go to: http://www.marketsmithinc.com.
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