Indian roads haven’t been notably synonymous with security in recent times and for being the nation that accounts for about 2% of motor autos globally, the stat of 11% of highway site visitors deaths is a fairly large stain on our popularity. This specific situation was seen by the nation’s second-biggest automaker Hyundai in 2016 and so they launched a marketing campaign on highway security consciousness known as the #BETHEBETTERGUY.
The identical marketing campaign is now coming into its fifth version in 2021. With this marketing campaign, Hyundai meant to unfold consciousness and promulgate information on highway security within the nation. The corporate has seen large success with the drive and is constant to unfold the phrase on one of the essential matters for the nation.
Hyundai’s intention with #BETHEBETTERGUY marketing campaign is to emphasise the significance of secure driving habits together with bringing a optimistic change and making Indian roads safer for most people. The corporate goals to execute these targets by creating modern and interesting content material throughout platforms. Along with that, it additionally intends to concoct an imperishable and secure setting for the car customers in addition to pedestrians of the nation.
The #BETHEBETTERGUY manoeuvre is directed in direction of the millennials and GenZ and it stresses the significance of obeying site visitors guidelines within the nation. Centred round points resembling overspeeding, reckless driving, utilizing cellphones whereas driving, driving underneath affect of alcohol, underage driving, and pedestrian security, the corporate goals to assist in creating consciousness amongst the youth of the nation to be safer behind the wheels. Along with these goals, this 12 months the marketing campaign may even carry to the fore the significance of sustaining social distancing, hygiene, and carrying masks when driving as a part of the brand new regular.
Whereas commenting on the marketing campaign SS Kim, MD and CEO, Hyundai Motor India Ltd., mentioned, “As a accountable and a caring model, Hyundai goals to create consciousness about highway security and making the millennials and Gen-Z socially accountable and spotlight the significance of site visitors guidelines. Our mixed efforts via #BeTheBetterGuy marketing campaign is to have interaction the plenty to carry a optimistic behavioural change within the society and go Past Mobility, making a secure and sustainable ecosystem that evokes Progress for Humanity. Through the years, the #BeTheBetterGuy marketing campaign has been a robust voice within the highway security area and has influenced quite a lot of motorists in India to turn out to be higher and safer highway customers and observe highway security of their day-to-day lives.”
Aside from #BETHEBETTERGUY marketing campaign Hyundai India’s CSR arm, Hyundai Motor India Basis, has additionally entered its third version for its ‘H-Social Creator’. That is one other one of many firm’s packages that goals to encourage younger minds to ship modern concepts when it comes to highway security, setting, clear India, and healthcare. Hyundai will study the concepts submitted by the individuals after which choose one. The profitable concept from this program will obtain a sum of Rs 15 lakh for his or her undertaking. Hyundai Motor India Basis might be shortlisting round 200 groups who may even turn out to be part of the core crew of Social Youth Model Ambassadors.
Denial of accountability! Swiftheadline is an automated aggregator across the international media. All of the content material can be found free on Web. We’ve got simply organized it in a single platform for academic objective solely. In every content material, the hyperlink to the first supply is specified. All emblems belong to their rightful house owners, all supplies to their authors. In case you are the proprietor of the content material and don’t need us to publish your supplies on our web site, please contact us by e-mail – email@example.com. The content material might be deleted inside 24 hours.
Fb Discover for EU!
You should login to view and publish FB Feedback!