Up to date: Dec 21, 2021 16:16 IST
Gurugram (Haryana) [India], December 21 (ANI/BusinessWire India): Hyundai Motor India Ltd., nation’s first sensible mobility options supplier and largest exporter since inception, right now introduced the launch of the fifth version of its #BeTheBetterGuy road safety campaign.
The marketing campaign goals to drive residence the significance of protected driving habits, bringing a few optimistic change and making Indian roads safer for all customers by way of progressive and interesting content material throughout platforms.
Resonating with Hyundai’s world imaginative and prescient of ‘Progress for Humanity’, Hyundai Motor India has been on the forefront of making a significant and an emotional join with its prospects and different stakeholders as Highway Security has at all times been a core focus space for the corporate.
Commenting on the #BeTheBetterGuy Marketing campaign, SS Kim, MD & CEO, Hyundai Motor India Ltd., mentioned, “Transcending the boundaries for a sustainable social atmosphere, #BeTheBetterGuy is one such significant road safety campaign that goes ‘Past Mobility’ to sensitize the youth about advantages of training protected driving habits and making Indian roads safer. As a accountable and a caring model, Hyundai goals to create consciousness about street security and making the millennials and Gen-Z socially accountable and spotlight the significance of site visitors guidelines. Our mixed efforts by way of #BeTheBetterGuy marketing campaign is to have interaction the lots to convey a optimistic behavioural change within the society and go Past Mobility, making a protected and sustainable ecosystem that conjures up Progress for Humanity. Over time, the #BeTheBetterGuy marketing campaign has been a robust voice within the street security area and has influenced various motorists in India to turn into higher and safer street customers and apply street security of their day-to-day lives.”
Persevering with Hyundai Motor India’s efforts since 2016 to boost consciousness and understanding of street security guidelines, the marketing campaign sends throughout a social message to each Indian, to ‘Be the Higher Man’ on the street. It attracts consideration to vital points pertaining to street security equivalent to – over-speeding, violation of traffic rules, utilizing cell phone whereas driving, not carrying seatbelts, ingesting and driving, underage driving and pedestrian security. Along with these, the marketing campaign strongly advocates sustaining hygiene & social distancing and cultivating the behavior of carrying masks when driving or driving within the automobile together with periodic automobile sanitization.
Launched nationwide, #BeTheBetterGuy is a holistic road safety campaign designed to create two-way communication together with registering strongly in thoughts of the purchasers and different motorists. The marketing campaign plans to make the most of quite a lot of platforms equivalent to TV, Radio, Print, Journal, social media, web site, OOH with the intention to share emotional and impactful messaging with the youth.
This story is offered by BusinessWire India. ANI won’t be accountable in any approach for the content material of this text. (ANI/BusinessWire India)