All through April, Native Roots guests will discover handouts and flyers sharing security info and the quite a few risks linking marijuana impairment to deadly automotive crashes and accidents, however the clearest message will probably be on the money registers, as Budtenders are masking their mugs with face masks studying: “I will be blunt. Do not drive excessive.”
“We all know we’ve a big footprint all through the state. We now have twenty areas throughout eleven totally different jurisdictions,” explains Native Roots public affairs director Shannon Fender. “So we actually really feel like we’re doing our half to assist educate on the harms of cannabis-impaired driving.”
In accordance with CDOT spokesman Sam Cole, there have been 49 THC-involved fatalities in Colorado in 2019, and 2020 saw an increased rate of impaired drivers overall. Cole’s concern with driving stoned is a number of CDOT surveys exhibiting that marijuana customers are extra more likely to consider that driving underneath the affect of pot is much less harmful than alcohol; CDOT surveys additionally present millennials and technology Z have been the largest age group likely to drive under the influence of pot inside an hour of consumption.
As 4/20, the annual marijuana celebration held each April 20, approaches, CDOT usually ramps up the attention of driving excessive. In earlier years the division has partnered with dispensaries and ride-sharing programs to supply customers with low cost codes to keep away from driving on 4/20. In accordance with Cole, marijuana customers may discover a dispensary to be a extra reliable supply about impaired driving in comparison with governmental organizations.
“As we method 4/20, we predict this can be a time of 12 months when the hashish neighborhood may be actually receptive to listening to a message in regards to the significance of by no means driving underneath the affect of marijuana,” Cole says. “In order that’s why we’re making an enormous push proper now to get the trade to assist us be spokespeople round this message, and assist us stop impaired driving within the state.”
Punishment for driving underneath the affect of marijuana in Colorado can vary from fines and authorized charges as much as $13,500 amongst extra critical penalties like jail time, lack of license and extra in response to CDOT — and the THC restrict for driving in Colorado, 5 nanograms per milliliter of blood, has been flagged as scientifically dubious to start with.
Final September CDOT launched the Uncomfortable High marketing campaign, selling public discussions round pot-impaired driving and offering knowledge concerning stoned driving accidents and fatalities since leisure marijuana was legalized in 2014.
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