The marketing campaign launched throughout all digital platforms, has been conceptualized and executed by Leo Burnett. The marketing campaign is focused in the direction of all of the eligible drivers to take additional warning whereas driving near a automobile with an ‘E’ image on it. It thus asks relations to place an ‘E’ image on the windshield of their senior citizen’s automobile to warn different drivers that the automobile is pushed by an aged individual.
Additionally learn: Bidding adieu to the client who made creatives all over the world insecureGaurav Mehta, chief advertising officer, CarDekho Group, mentioned, “This marketing campaign displays an ideology that the model stands for –growing an inclusive and caring private mobility atmosphere for everybody. There was an enormous change in the best way we reside now. We need to make everybody really feel protected and have a hassle-free driving expertise, particularly senior residents. We hope this marketing campaign will promote easy, incremental behavioural modifications and extra empathy in the direction of elders driving on the street.”
Rajdeepak Das, chief govt officer and chief inventive officer – South Asia, Leo Burnett mentioned, “E for aged” is a superb instance of how a easy concept can create an enormous change. With the pandemic now we have seen the rise in folks taking private transport, together with our senior residents who’ve taken to driving as soon as once more. However make folks compassionate in the direction of aged who getting again to driving after years.So we created “E” because the signal for Aged drivers.”