“Children are in all places. Drive prefer it.” That’s the message of a brand new public consciousness campaigned launched by the Portland Bureau of Transportation (PBOT) in partnership with Metro and the regional Safe Routes to School program. This challenge was made potential by a Regional Journey Choices Advertising grant to PBOT, and help from native Protected Routes to College packages throughout higher Portland.
Most drivers know that they need to decelerate and drive very fastidiously close to colleges and neighborhoods the place kids typically play on the street. Indicators reminding them that they’re in a college zone or an space the place children are enjoying remind them to pay extra consideration. However this 12 months, with many faculties nonetheless closed and extra kids staying residence, it’s extra necessary than ever to keep in mind that children, in actual fact, are in all places — 2020 noticed an alarming enhance in site visitors fatalities, with speed-related deadly crashes increasing from 30% in 2019 to 43% in 2020 in Portland.
“12 months after 12 months, Portland’s Protected Routes to College program hears issues from faculty workers and households about rushing and harmful driving conduct close to colleges,” mentioned Shaina Hobbs, a Imaginative and prescient Zero Program Specialist at PBOT. “Site visitors security is among the high causes mother and father in Portland are hesitant to permit their kids to stroll and roll to high school. Finally, we would like drivers to include the identical heightened consciousness and added care that they (hopefully) observe on a avenue with kids enjoying once they’re driving across the area.”
The Regional Protected Routes to College program, which is a part of Metro’s Regional Journey Choices program, seeks to make higher Portland a spot the place all children and youngsters are in a position to safely, affordably, and effectively entry faculty and their neighborhood by strolling, rolling and utilizing transit.
Though in-person faculty might not be in session in all places throughout the COVID-19 pandemic, higher Portland’s kids are nonetheless strolling, biking and enjoying in-and-around streets throughout the area. The new campaign is supported by security information, native analysis, and focus teams, and supplies the general public with shareable graphics, digital backgrounds, and different supplies interact their neighborhood and remind drivers to be aware of kids within the streets.
Obtain shareable graphics and different supplies selling site visitors security on the Children Are All over the place campaign page.
The marketing campaign supplies and webpage have been translated into the 5 languages apart from English mostly utilized by households in higher Portland: Arabic, Chinese language, Spanish, Russian & Vietnamese. All graphics have alt-text embedded, within the language of the graphic, to enhance accessibility for these utilizing screen-readers.
A second part of this marketing campaign will launch later this 12 months as extra colleges throughout the area start to open for the brand new faculty 12 months. It would embody bodily supplies and up to date graphics.
“This marketing campaign is only one piece of making safer streets for teenagers,” mentioned Noel Mickelberry, Metro’s Protected Routes to College Program Coordinator “and allows busy households, neighborhood organizations and college districts to take part in reminding drivers that children are enjoying and touring on our streets, particularly as faculty returns in-person and spring climate encourages extra outside actions.”