As site visitors fatalities maintain tempo with final yr’s 10-year report, Missouri Division of Transportation’s newest roadway security marketing campaign is focusing on impaired driving.
MODOT, together with legislation enforcement across the state, is on the point of begin its Drive Sober or Get Pulled Over marketing campaign, which runs from Friday via Labor Day, Sept. 6.
Missouri’s legislation enforcement businesses will take part within the marketing campaign with additional police presence and patrolling centered on impaired driving violations.
The Jefferson Metropolis Police Division could have additional officers, funded via grants offered by MODOT’s Division of Freeway and Visitors Security, on obligation all through the marketing campaign.
John Hotz, director of the general public data and training division of the Missouri Freeway Patrol, stated impaired driving is a significant concern in Missouri.
“Yearly, we lose round 200 folks due to this lethal resolution,” Hotz stated in a information launch. “We are going to proceed our year-round efforts of implementing Missouri’s DWI legal guidelines and use this marketing campaign to create extra public consciousness relating to the risks and penalties of impaired driving.”
Nicole Hood, MODOT’s state freeway security and site visitors engineer, stated the marketing campaign is meant to maintain impaired drivers off Missouri’s roadways.
Final yr, 217 folks had been killed and 713 had been severely injured in impaired driving crashes across the state.
Over the course of final yr’s Drive Sober or Get Pulled Over marketing campaign, legislation enforcement officers made 213 DWI arrests, 45 DUI drug arrests and 12 arrests for minors in possession.
“We’re persevering with to see the dashing and the reckless driving behaviors, it is only a very disturbing pattern,” Hood stated. “A kind of reckless driving behaviors is driving whereas impaired — that may be impairment, that may very well be use of alcohol, unlawful medicine and even over-the-counter medicine.”
Impaired drivers ought to discover another method house, Hood stated, resembling calling a good friend or hiring a cab or Uber.
Strolling house whereas underneath the affect is just not really helpful, she stated, as a result of one in three pedestrians which can be killed nationwide had been impaired.
“Oftentimes, that different is not essentially the secure different should you’ve been impaired,” Hood stated.
Missouri has had 605 roadway fatalities to this point this yr as of Aug. 15, 66 % of which weren’t sporting a seatbelt.
Hood stated the variety of fatalities this yr is retaining tempo with the variety of fatalities final yr, which was the best the state had seen since 2007.
Final yr, there have been 987 crash fatalities in Missouri, 67 % of which weren’t sporting a seatbelt.
“We’re attempting to encourage of us to make it possible for they take that non-public duty as a result of drivers simply carry an enormous duty after they’re working their automobile,” Hood stated. “Practically all our fatalities are preventable if we might simply get of us to take that non-public duty.”
The marketing campaign comes close to the tip of the 100 deadliest days of summer season, a pattern of elevated fatalities amid the summer season journey season from Memorial Day to Labor Day.
Hood stated it is traditionally one of many deadliest instances on Missouri’s roadways, and on highways across the nation, as a result of extra persons are touring on trip and extra youngsters are on the highway.
Final yr, there have been 368 fatalities recorded between Memorial Day and Labor Day.
Up to now this yr, 241 fatalities have been recorded throughout the 100 deadliest days of summer season, which are not but over.
Bike fatalities in Missouri are additionally up by almost 30 % to this point this yr, Hood stated, and the variety of folks killed with out a helmet is even increased.
By this time final yr, solely two people using bikes with out a helmet died in site visitors crashes. Up to now this yr, that quantity has climbed to 39.
“We have undoubtedly seen a major improve within the variety of unhelmeted riders which were killed in crashes,” Hood stated.
Regardless of a brand new legislation eradicating the helmet requirement for Missourians 26 and older that took impact final August, Hood stated the division is elevating consciousness and inspiring using a helmet for all bike riders.
Visitors security can also be a precedence as the varsity yr begins.
Hood stated the beginning of the varsity yr means extra site visitors on the roadways, completely different site visitors patterns and extra pedestrians.
The Jefferson Metropolis Police Division indicated it’s going to have elevated police presence in class zones to implement faculty zone velocity limits, little one restraint violations and faculty bus cease signal violations, amongst different site visitors violations.
The division could have additional officers on obligation all through town’s faculty zones and alongside faculty bus routes, which is made attainable via funding offered by MODOT’s Freeway Security and Visitors Division.
“Drivers are inspired to be affected person with faculty site visitors, to train added warning when driving in or close to faculty zones and to be attentive to highschool buses whereas loading and unloading youngsters,” JCPD wrote in a information launch.