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(CDOT) — Whether or not you’ll be at a yard barbeque, a baseball sport or your native Fourth of July parade, the Colorado Division of Transportation asks you to rejoice responsibly with a sober journey dwelling.
CDOT, Colorado State Patrol and native legislation enforcement companies are becoming a member of forces this vacation weekend for the Fourth of July DUI enforcement interval from July 2-5. Elevated legislation enforcement will probably be on obligation statewide to forestall impaired drivers from endangering themselves and others on the highway.
As well as, this week CDOT is launching a brand new marketing campaign referred to as It’s Not Sophisticated, which goals to tell Coloradans that irrespective of what number of alcoholic drinks they’ve had, the reply of whether or not or to not drive after ingesting is at all times ‘no.’
Many individuals spend an unlimited quantity of vitality making an attempt to persuade themselves they’re okay to drive after ingesting. Sadly, magic options just like the “chug two glasses of water” don’t exist. The reality is, for those who’ve been ingesting, you’re not okay to drive.
CDOT’s new marketing campaign options radio adverts, social media, billboards, video adverts and messaging in liquor shops, all showcasing charts and graphs as an example that irrespective of the circumstance, it’s by no means okay to drive after ingesting.
“The Fourth of July is a time to rejoice, sadly, it is usually one of many deadliest holidays for our communities every year. That’s why we’re asking you to make a plan,” mentioned Matthew C. Packard, Chief of the Colorado State Patrol. “Earlier than you devour alcohol or marijuana, have a sober journey arrange or plan to remain in place. Your family members and fellow motorists are relying on you to make secure selections.”
The Fourth of July heightened enforcement might embody sobriety checkpoints, DUI saturation patrols and extra legislation enforcement on obligation devoted to impaired driving enforcement.
“Sadly, too many motorists select to drive impaired, which places everybody at risk on our roadways,” mentioned CDOT’s Workplace of Transportation Security Director Darrell Lingk. “This enforcement interval will arrest and take away impaired drivers from Colorado roadways to assist hold you secure. With so many assets obtainable, there’s actually no excuse to drive after consuming alcohol or marijuana.”
Ninety-four collaborating legislation enforcement companies arrested 171 impaired drivers throughout final 12 months’s Fourth of July DUI enforcement.
Through the latest Summer time Blitz DUI enforcement, 68 companies arrested 161 impaired drivers. The Denver Police Division (37 arrests), Colorado Springs Police Division (34 arrests), and the Fort Collins Police Division (22 arrests) recorded the best variety of arrests through the enforcement. The Colorado State Patrol made 22 arrests. Native legislation enforcement company plans and arrest outcomes throughout the state may be discovered here.
Along with the It’s Not Sophisticated marketing campaign, CDOT is partnering with native bars in Denver and Colorado Springs to assist improve consciousness in regards to the risks of impaired driving. CDOT will set up a photograph sales space at Blake Avenue Tavern from July 29-30 to ship its DUI prevention message in a novel and fascinating method. Extra info will probably be obtainable quickly!