DENVER (KDVR) – The Colorado Division of Transportation is utilizing budtenders’ masks as a billboard to lift consciousness concerning the dangers of marijuana impaired driving.
The “I’ll be blunt. Don’t drive excessive” marketing campaign was created by a partnership amongst Native Roots and Lightshade, CDOT and the Marijuana Trade Group to remind drivers concerning the risks of driving excessive.
“Impaired driving continues to be a prime reason for crashes, accidents and fatalities on Colorado’s roadways,” stated CDOT Communications Supervisor Sam Cole.
“Whereas alcohol continues to be the most typical impairing substance, current knowledge reveals an growing variety of deadly crashes involving impairment from hashish. In response, CDOT is constructing on previous profitable partnerships with the hashish trade — we’re ramping up our efforts to assist the hashish trade and its clients be higher knowledgeable about alternate options to driving excessive.”
“Whether or not selecting alcohol or hashish, it has by no means been simpler for customers to make accountable selections and to plan forward,” stated Shannon Fender, Director of Public Affairs for Native Roots.
The masks are a part of an trade huge schooling program happening at dispensaries in Colorado.
“Colorado’s public security work has develop into the mannequin for different states which have legalized hashish — and the protection of our sufferers, customers, and communities is extraordinarily vital,” stated MIG Govt Director Truman Bradley.
Hashish-only DUI arrests elevated 6.7% in 2020 in comparison with 2019, with a 90.1% year-over-year improve in arrests for drivers impaired by hashish and alcohol, in keeping with the Colorado State Patrol.
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